Return to This course offers a comprehensive introduction to Generative AI, covering its history, capabilities, applications, and ethical considerations such as online safety, plagiarism, and quality assurance. Through hands-on practice and group collaboration, participants will learn to effectively use AI tools to generate text, images, music, videos, and code.
Fundamentals of AI in business
This course offers an engaging and practical introduction to the world of Generative AI, designed for learners who are curious about how artificial intelligence is shaping creativity, communication, and productivity across industries. Beginning with a brief history of AI, participants will explore how the technology has evolved over time—from early rule-based systems to the advanced generative models we see today. The course will then dive into the capabilities and applications of Generative AI, including how it can be used to create text, images, music, videos, and even code. Participants will gain hands-on experience using a range of cutting-edge AI tools to explore these creative possibilities in real-time.
Throughout the course, learners will be encouraged to think critically about the advantages and potential drawbacks of AI. Topics such as misinformation, bias, and ethical concerns will be discussed alongside the many benefits of AI, such as increased efficiency, innovation, and accessibility. A strong emphasis will also be placed on online safety, with clear guidance on how to avoid plagiarism, check the quality of AI-generated content, and ensure responsible use of these tools. Participants will learn to interact effectively with AI systems by crafting clear and purposeful prompts, refining outputs, and applying Retrieval-Augmented Generation (RAG) techniques to enhance performance.
In addition to individual exploration, the course includes group study sessions where participants collaborate and share ideas while using AI tools in practical, creative ways. By the end of the course, learners will be confident in their ability to use Generative AI across multiple media formats, understand the ethical considerations involved, and participate in discussions and collaborations involving this rapidly evolving technology.
WHAT’S COVERED:
BY THE END OF THE SESSION YOU WILL BE ABLE TO:
COURSE REQUIREMENTS: